The Influence of Digital Marketing Tools Perceived Usefulness in a Rural Region Destination Image

Filipa Jorge, Mário Sérgio Teixeira, Ramiro Gonçalves. The Influence of Digital Marketing Tools Perceived Usefulness in a Rural Region Destination Image. In Álvaro Rocha, Hojjat Adeli, Luís Paulo Reis, Sandra Costanzo, Irena Orovic, Fernando Moreira, editors, Trends and Innovations in Information Systems and Technologies - Volume 3, WorldCIST 2020, Budva, Montenegro, 7-10 April 2020. Volume 1161 of Advances in Intelligent Systems and Computing, pages 557-569, Springer, 2020. [doi]

Abstract

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