A Sequential Test for Selecting the Better Variant: Online A/B testing, Adaptive Allocation, and Continuous Monitoring

Nianqiao Ju, Diane Hu, Adam Henderson, Liangjie Hong. A Sequential Test for Selecting the Better Variant: Online A/B testing, Adaptive Allocation, and Continuous Monitoring. In J. Shane Culpepper, Alistair Moffat, Paul N. Bennett, Kristina Lerman, editors, Proceedings of the Twelfth ACM International Conference on Web Search and Data Mining, WSDM 2019, Melbourne, VIC, Australia, February 11-15, 2019. pages 492-500, ACM, 2019. [doi]

@inproceedings{JuHHH19,
  title = {A Sequential Test for Selecting the Better Variant: Online A/B testing, Adaptive Allocation, and Continuous Monitoring},
  author = {Nianqiao Ju and Diane Hu and Adam Henderson and Liangjie Hong},
  year = {2019},
  doi = {10.1145/3289600.3291025},
  url = {https://doi.org/10.1145/3289600.3291025},
  researchr = {https://researchr.org/publication/JuHHH19},
  cites = {0},
  citedby = {0},
  pages = {492-500},
  booktitle = {Proceedings of the Twelfth ACM International Conference on Web Search and Data Mining, WSDM 2019, Melbourne, VIC, Australia, February 11-15, 2019},
  editor = {J. Shane Culpepper and Alistair Moffat and Paul N. Bennett and Kristina Lerman},
  publisher = {ACM},
  isbn = {978-1-4503-5940-5},
}