Nianqiao Ju, Diane Hu, Adam Henderson, Liangjie Hong. A Sequential Test for Selecting the Better Variant: Online A/B testing, Adaptive Allocation, and Continuous Monitoring. In J. Shane Culpepper, Alistair Moffat, Paul N. Bennett, Kristina Lerman, editors, Proceedings of the Twelfth ACM International Conference on Web Search and Data Mining, WSDM 2019, Melbourne, VIC, Australia, February 11-15, 2019. pages 492-500, ACM, 2019. [doi]
Abstract is missing.