Product Web Page Design: A Psychophysiological Investigation of the Influence of Product Similarity, Visual Proximity on Attention and Performance

Carolane Juanéda, Sylvain Sénécal, Pierre-Majorique Léger. Product Web Page Design: A Psychophysiological Investigation of the Influence of Product Similarity, Visual Proximity on Attention and Performance. In Fiona Fui-Hoon Nah, Bo Sophia Xiao, editors, HCI in Business, Government, and Organizations - 5th International Conference, HCIBGO 2018, Held as Part of HCI International 2018, Las Vegas, NV, USA, July 15-20, 2018, Proceedings. Volume 10923 of Lecture Notes in Computer Science, pages 327-337, Springer, 2018. [doi]

Abstract

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