Multilevel Information Presentation Strategy and Customer Reaction: An Empirical Investigation in an Online Setting

Boris Jukic, David A. Kravitz, Nenad Jukic, Amanuel Tekleab, Laurie Meamber, Anthony Dashnaw. Multilevel Information Presentation Strategy and Customer Reaction: An Empirical Investigation in an Online Setting. J. Org. Computing and E. Commerce, 19(3):173-195, 2009. [doi]

Abstract

Abstract is missing.