Yoonhyuk Jung, Hyunmee Kang. User goals in social virtual worlds: A means-end chain approach. Computers in Human Behavior, 26(2):218-225, 2010. [doi]
@article{JungK10-2,
title = {User goals in social virtual worlds: A means-end chain approach},
author = {Yoonhyuk Jung and Hyunmee Kang},
year = {2010},
doi = {10.1016/j.chb.2009.10.002},
url = {http://dx.doi.org/10.1016/j.chb.2009.10.002},
tags = {social, systematic-approach},
researchr = {https://researchr.org/publication/JungK10-2},
cites = {0},
citedby = {0},
journal = {Computers in Human Behavior},
volume = {26},
number = {2},
pages = {218-225},
}