Value added of social media in open innovation community: the perspective of a community-hosting company that produces B2B products

Jari Jussila, Heli Aramo-Immonen, Hannu Kärkkäinen, Jani Lyytikkä. Value added of social media in open innovation community: the perspective of a community-hosting company that produces B2B products. In Artur Lugmayr, editor, Proceedings of the 18th International Academic MindTrek Conference: Media Business, Management, Content & Services, Academic MindTrek '14, Tampere, Finland, November 4-7, 2014. pages 118-124, ACM, 2014. [doi]

Authors

Jari Jussila

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Heli Aramo-Immonen

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Hannu Kärkkäinen

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Jani Lyytikkä

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