Simulating the spread of opinions in online social networks when targeting opinion leaders

Carolin Kaiser, Johannes Kröckel, Freimut Bodendorf. Simulating the spread of opinions in online social networks when targeting opinion leaders. Inf. Syst. E-Business Management, 11(4):597-621, 2013. [doi]

Authors

Carolin Kaiser

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Johannes Kröckel

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Freimut Bodendorf

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