Carolin Kaiser, Johannes Kröckel, Freimut Bodendorf. Simulating the spread of opinions in online social networks when targeting opinion leaders. Inf. Syst. E-Business Management, 11(4):597-621, 2013. [doi]
@article{KaiserKB13,
title = {Simulating the spread of opinions in online social networks when targeting opinion leaders},
author = {Carolin Kaiser and Johannes Kröckel and Freimut Bodendorf},
year = {2013},
doi = {10.1007/s10257-012-0210-z},
url = {http://dx.doi.org/10.1007/s10257-012-0210-z},
researchr = {https://researchr.org/publication/KaiserKB13},
cites = {0},
citedby = {0},
journal = {Inf. Syst. E-Business Management},
volume = {11},
number = {4},
pages = {597-621},
}