If You Let Them Build It, They Will Stay! An Empirical Study of Add-on Content and User Engagement

Irfan Kanat, Yili Hong, Bin Gu, Raghu Santanam. If You Let Them Build It, They Will Stay! An Empirical Study of Add-on Content and User Engagement. In 50th Hawaii International Conference on System Sciences, HICSS 2017, Hilton Waikoloa Village, Hawaii, USA, January 4-7, 2017. pages 1-9, AIS Electronic Library (AISeL), 2017. [doi]

Abstract

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