Exploring the role of media uses and gratifications in multimedia cable adoption

Mee-Eun Kang, David J. Atkin. Exploring the role of media uses and gratifications in multimedia cable adoption. Telematics and Informatics, 16(1-2):59-74, 1999. [doi]

Authors

Mee-Eun Kang

This author has not been identified. Look up 'Mee-Eun Kang' in Google

David J. Atkin

This author has not been identified. Look up 'David J. Atkin' in Google