Kyo Chul Kang, Patrick Donohoe, Eunman Koh, Jaejoon Lee, Kwanwoo Lee. Using a Marketing and Product Plan as a Key Driver for Product Line Asset Development. In Gary J. Chastek, editor, Software Product Lines, Second International Conference, SPLC 2, San Diego, CA, USA, August 19-22, 2002, Proceedings. Volume 2379 of Lecture Notes in Computer Science, pages 366-382, Springer, 2002. [doi]
Abstract is missing.