Effects of the Subscription-Based Partitioned Pricing Strategy of Digital Content Platforms on User Willingness to Purchase

Jun Kang, Caiyun Su, Jingyi Lan, Libin Chen. Effects of the Subscription-Based Partitioned Pricing Strategy of Digital Content Platforms on User Willingness to Purchase. JTAER, 19(4):3305-3330, 2024. [doi]

Abstract

Abstract is missing.