Relationship between risk and intention to purchase in an online context: role of gender and product category - researchr publication authors

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Shivraj Kanungo, Vikas Jain. Relationship between risk and intention to purchase in an online context: role of gender and product category. In Proceedings of the 13th European Conference on Information Systems, The European IS Profession in the Global Networking Environment, ECIS 2004, Turku, Finland, June 14-16, 2004. pages 893-905, 2004. [doi]

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