The Role of Organizational Culture and Process-Structure in Marketing Intelligence: Perspective of IT Professionals

Supreet Kanwal, Gurparkash Singh, Harsh Vardhan Samalia. The Role of Organizational Culture and Process-Structure in Marketing Intelligence: Perspective of IT Professionals. J. Cases on Inf. Techn., 19(1):60-78, 2017. [doi]

Abstract

Abstract is missing.