Chih-Tung Kao, Man-Ying Wang. The Right Level of Complexity in a Banner Ad: Roles of Construal Level and Fluency. In Sakae Yamamoto, editor, Human Interface and the Management of Information. Information and Interaction Design - 15th International Conference, HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013, Proceedings, Part I. Volume 8016 of Lecture Notes in Computer Science, pages 604-613, Springer, 2013. [doi]
@inproceedings{KaoW13-0,
title = {The Right Level of Complexity in a Banner Ad: Roles of Construal Level and Fluency},
author = {Chih-Tung Kao and Man-Ying Wang},
year = {2013},
doi = {10.1007/978-3-642-39209-2_67},
url = {http://dx.doi.org/10.1007/978-3-642-39209-2_67},
researchr = {https://researchr.org/publication/KaoW13-0},
cites = {0},
citedby = {0},
pages = {604-613},
booktitle = {Human Interface and the Management of Information. Information and Interaction Design - 15th International Conference, HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013, Proceedings, Part I},
editor = {Sakae Yamamoto},
volume = {8016},
series = {Lecture Notes in Computer Science},
publisher = {Springer},
isbn = {978-3-642-39208-5},
}