Chih-Tung Kao, Man-Ying Wang. The Right Level of Complexity in a Banner Ad: Roles of Construal Level and Fluency. In Sakae Yamamoto, editor, Human Interface and the Management of Information. Information and Interaction Design - 15th International Conference, HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013, Proceedings, Part I. Volume 8016 of Lecture Notes in Computer Science, pages 604-613, Springer, 2013. [doi]
Abstract is missing.