Adaptive persuasive messaging to increase service retention: using persuasion profiles to increase the effectiveness of email reminders

Maurits Kaptein, Aart van Halteren. Adaptive persuasive messaging to increase service retention: using persuasion profiles to increase the effectiveness of email reminders. Personal and Ubiquitous Computing, 17(6):1173-1185, 2013. [doi]

@article{KapteinH13,
  title = {Adaptive persuasive messaging to increase service retention: using persuasion profiles to increase the effectiveness of email reminders},
  author = {Maurits Kaptein and Aart van Halteren},
  year = {2013},
  doi = {10.1007/s00779-012-0585-3},
  url = {http://dx.doi.org/10.1007/s00779-012-0585-3},
  researchr = {https://researchr.org/publication/KapteinH13},
  cites = {0},
  citedby = {0},
  journal = {Personal and Ubiquitous Computing},
  volume = {17},
  number = {6},
  pages = {1173-1185},
}