Adaptive persuasive messaging to increase service retention: using persuasion profiles to increase the effectiveness of email reminders

Maurits Kaptein, Aart van Halteren. Adaptive persuasive messaging to increase service retention: using persuasion profiles to increase the effectiveness of email reminders. Personal and Ubiquitous Computing, 17(6):1173-1185, 2013. [doi]

Abstract

Abstract is missing.