The Effects of Brand Engagement in Social Media on Share of Wallet

Heikki Karjaluoto, Juha Munnukka, Severi Tiensuu. The Effects of Brand Engagement in Social Media on Share of Wallet. In 28th Bled eConference: s#eWellBeing, Bled, Slovenia, June 7-10, 2015. pages 20, 2015. [doi]

Authors

Heikki Karjaluoto

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Juha Munnukka

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Severi Tiensuu

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