Heikki Karjaluoto, Juha Munnukka, Severi Tiensuu. The Effects of Brand Engagement in Social Media on Share of Wallet. In 28th Bled eConference: s#eWellBeing, Bled, Slovenia, June 7-10, 2015. pages 20, 2015. [doi]
@inproceedings{KarjaluotoMT15,
title = {The Effects of Brand Engagement in Social Media on Share of Wallet},
author = {Heikki Karjaluoto and Juha Munnukka and Severi Tiensuu},
year = {2015},
url = {http://aisel.aisnet.org/bled2015/20},
researchr = {https://researchr.org/publication/KarjaluotoMT15},
cites = {0},
citedby = {0},
pages = {20},
booktitle = {28th Bled eConference: s#eWellBeing, Bled, Slovenia, June 7-10, 2015},
}