Factors affecting Finnish consumers intention to receive SMS marketing: a conceptual model and an empirical study

Heikki Karjaluoto, Craig Standing, Michael Becker, Matti Leppäniemi. Factors affecting Finnish consumers intention to receive SMS marketing: a conceptual model and an empirical study. IJEB, 6(3):298-318, 2008. [doi]

Authors

Heikki Karjaluoto

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Craig Standing

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Michael Becker

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Matti Leppäniemi

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