Heikki Karjaluoto, Craig Standing, Michael Becker, Matti Leppäniemi. Factors affecting Finnish consumers intention to receive SMS marketing: a conceptual model and an empirical study. IJEB, 6(3):298-318, 2008. [doi]
@article{KarjaluotoSBL08,
title = {Factors affecting Finnish consumers intention to receive SMS marketing: a conceptual model and an empirical study},
author = {Heikki Karjaluoto and Craig Standing and Michael Becker and Matti Leppäniemi},
year = {2008},
doi = {10.1504/IJEB.2008.019109},
url = {http://dx.doi.org/10.1504/IJEB.2008.019109},
tags = {empirical},
researchr = {https://researchr.org/publication/KarjaluotoSBL08},
cites = {0},
citedby = {0},
journal = {IJEB},
volume = {6},
number = {3},
pages = {298-318},
}