Salma Karray, Simon Pierre Sigué. Should companies jointly promote their complementary products when they compete in other product categories?. European Journal of Operational Research, 255(2):620-630, 2016. [doi]
@article{KarrayS16,
title = {Should companies jointly promote their complementary products when they compete in other product categories?},
author = {Salma Karray and Simon Pierre Sigué},
year = {2016},
doi = {10.1016/j.ejor.2016.05.049},
url = {http://dx.doi.org/10.1016/j.ejor.2016.05.049},
researchr = {https://researchr.org/publication/KarrayS16},
cites = {0},
citedby = {0},
journal = {European Journal of Operational Research},
volume = {255},
number = {2},
pages = {620-630},
}