Simon Pierre Sigué - researchr alias

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Viewing Publication 1 - 16 from 16

2022

Cooperative advertising in competing supply chains and the long-term effects of retail advertisingSalma Karray, Guiomar Martín-Herrán, Simon Pierre Sigué. jors, 73(10):2242-2260, 2022. [doi]

2021

Multichannel retailing and price competitionSalma Karray, Simon Pierre Sigué. itor, 28(4):2002-2032, 2021. [doi]

2020

Manufacturer defensive and offensive advertising in competing distribution channelsGuiomar Martín-Herrán, Simon Pierre Sigué. itor, 27(2):958-983, 2020. [doi]

2019

Cooperative advertising programs: are accrual constraints necessary?Punya Chatterjee, Salma Karray, Simon Pierre Sigué. itor, 26(6):2230-2247, 2019. [doi]

2018

Informational and/or transactional websites: Strategic choices in a distribution channelSalma Karray, Simon Pierre Sigué. ecra, 27:11-22, 2018. [doi]

Joint advertising of complementary products sold through an independent retailerSalma Karray, Simon Pierre Sigué. ijpr, 56(15):5222-5233, 2018. [doi]

2016

Should companies jointly promote their complementary products when they compete in other product categories?Salma Karray, Simon Pierre Sigué. eor, 255(2):620-630, 2016. [doi]

2015

Defensive, Offensive, and Generic Advertising in a Lanchester Model with Market GrowthSteffen Jørgensen, Simon Pierre Sigué. dga, 5(4):523-539, 2015. [doi]

Trade deals and/or on-package couponsGuiomar Martín-Herrán, Simon Pierre Sigué. eor, 241(2):541-554, 2015. [doi]

2014

Downstream horizontal integration and multiunit dealershipGuiomar Martín-Herrán, Simon Pierre Sigué, Georges Zaccour. itor, 21(1):81-101, 2014. [doi]

2011

Prices, promotions, and channel profitability: Was the conventional wisdom mistaken?Guiomar Martín-Herrán, Simon Pierre Sigué. eor, 211(2):415-425, 2011. [doi]

Strategic interactions in traditional franchise systems: Are franchisors always better off?Guiomar Martín-Herrán, Simon Pierre Sigué, Georges Zaccour. eor, 213(3):526-537, 2011. [doi]

2009

Social Relationship and Transactional Marketing Policies - Maximizing Customer Lifetime ValueGila E. Fruchter, Simon Pierre Sigué. jota, 142(3):469-492, 2009. [doi]

Advertising strategies in a franchise systemSimon Pierre Sigué, Pradeep Chintagunta. eor, 198(2):655-665, 2009. [doi]

2004

Differential Games in Marketing. By Steffen Jørgensen and Georges ZaccourSimon Pierre Sigué. igtr, 6(2):291-293, 2004. [doi]

2001

Stackelberg Leadership in a Marketing ChannelSteffen Jørgensen, Simon Pierre Sigué, Georges Zaccour. igtr, 3(1):13-26, 2001. [doi]

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