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Exploring the Moderating Effects of Media Complexity on the Relationship between Message Content and Individual Responses in Social Media

Timothy Kaskela, Jaeki Song. Exploring the Moderating Effects of Media Complexity on the Relationship between Message Content and Individual Responses in Social Media. In Tung X. Bui, editor, 57th Hawaii International Conference on System Sciences, HICSS 2024, Hilton Hawaiian Village Waikiki Beach Resort, Hawaii, USA, January 3-6, 2024. pages 2576-2585, ScholarSpace, 2024. [doi]

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