A Management Method of the Corporate Brand Image Based on Customers' Perception

Takumi Kato, Kazuhiko Tsuda. A Management Method of the Corporate Brand Image Based on Customers' Perception. In Robert J. Howlett, Lakhmi C. Jain, Zoran Popovic, Dejan B. Popovic, Slobodan N. Vukosavic, Carlos Toro 0001, Yulia Hicks, editors, Knowledge-Based and Intelligent Information & Engineering Systems: Proceedings of the 22nd International Conference KES-2018, Belgrade, Serbia, 3-5 September 2018. Volume 126 of Procedia Computer Science, pages 1368-1377, Elsevier, 2018. [doi]

Abstract

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