Consumer Informedness and Hyperdifferentiation: An Empirical Test of the Trading Down and Trading Out Hypotheses

Robert J. Kauffman, Ting Li, Eric van Heck, Peter Vervest. Consumer Informedness and Hyperdifferentiation: An Empirical Test of the Trading Down and Trading Out Hypotheses. In 42st Hawaii International International Conference on Systems Science (HICSS-42 2009), Proceedings (CD-ROM and online), 5-8 January 2009, Waikoloa, Big Island, HI, USA. pages 1-10, IEEE Computer Society, 2009. [doi]

Abstract

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