Influence of technological advances and change in marketing strategies using analytics in retail industry

Jasmine Kaur, Vernika Arora, Shivani Bali. Influence of technological advances and change in marketing strategies using analytics in retail industry. Int. J. Systems Assurance Engineering and Management, 11(5):953-961, 2020. [doi]

Authors

Jasmine Kaur

This author has not been identified. Look up 'Jasmine Kaur' in Google

Vernika Arora

This author has not been identified. Look up 'Vernika Arora' in Google

Shivani Bali

This author has not been identified. Look up 'Shivani Bali' in Google