Jasmine Kaur, Vernika Arora, Shivani Bali. Influence of technological advances and change in marketing strategies using analytics in retail industry. Int. J. Systems Assurance Engineering and Management, 11(5):953-961, 2020. [doi]
@article{KaurAB20,
title = {Influence of technological advances and change in marketing strategies using analytics in retail industry},
author = {Jasmine Kaur and Vernika Arora and Shivani Bali},
year = {2020},
doi = {10.1007/s13198-020-01023-5},
url = {https://doi.org/10.1007/s13198-020-01023-5},
researchr = {https://researchr.org/publication/KaurAB20},
cites = {0},
citedby = {0},
journal = {Int. J. Systems Assurance Engineering and Management},
volume = {11},
number = {5},
pages = {953-961},
}