Analyzing the effect of brand building activities on brand image using topic modeling techniques: student research abstract

Kapil Kaushik. Analyzing the effect of brand building activities on brand image using topic modeling techniques: student research abstract. In Sascha Ossowski, editor, Proceedings of the 31st Annual ACM Symposium on Applied Computing, Pisa, Italy, April 4-8, 2016. pages 1189-1190, ACM, 2016. [doi]

Abstract

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