Tolga Kaya, Emel Aktas, Y. Ilker Topçu, Burç Ülengin. Modeling Toothpaste Brand Choice: An Empirical Comparison of Artificial Neural Networks and Multinomial Probit Model. Int. J. Computational Intelligence Systems, 3(5):674-687, 2010. [doi]
@article{KayaATU10,
title = {Modeling Toothpaste Brand Choice: An Empirical Comparison of Artificial Neural Networks and Multinomial Probit Model},
author = {Tolga Kaya and Emel Aktas and Y. Ilker Topçu and Burç Ülengin},
year = {2010},
doi = {10.1080/18756891.2010.9727732},
url = {http://dx.doi.org/10.1080/18756891.2010.9727732},
researchr = {https://researchr.org/publication/KayaATU10},
cites = {0},
citedby = {0},
journal = {Int. J. Computational Intelligence Systems},
volume = {3},
number = {5},
pages = {674-687},
}