Modeling Toothpaste Brand Choice: An Empirical Comparison of Artificial Neural Networks and Multinomial Probit Model

Tolga Kaya, Emel Aktas, Y. Ilker Topçu, Burç Ülengin. Modeling Toothpaste Brand Choice: An Empirical Comparison of Artificial Neural Networks and Multinomial Probit Model. Int. J. Computational Intelligence Systems, 3(5):674-687, 2010. [doi]

Abstract

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