Addressing Exposure Bias in Uplift Modeling for Large-scale Online Advertising - researchr publication authors

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Wenwei Ke, Chuanren Liu, Xiangfu Shi, Yiqiao Dai, Philip S. Yu, Xiaoqiang Zhu. Addressing Exposure Bias in Uplift Modeling for Large-scale Online Advertising. In James Bailey 0001, Pauli Miettinen, Yun Sing Koh, Dacheng Tao, Xindong Wu 0001, editors, IEEE International Conference on Data Mining, ICDM 2021, Auckland, New Zealand, December 7-10, 2021. pages 1156-1161, IEEE, 2021. [doi]

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