Wenwei Ke, Chuanren Liu, Xiangfu Shi, Yiqiao Dai, Philip S. Yu, Xiaoqiang Zhu. Addressing Exposure Bias in Uplift Modeling for Large-scale Online Advertising. In James Bailey 0001, Pauli Miettinen, Yun Sing Koh, Dacheng Tao, Xindong Wu 0001, editors, IEEE International Conference on Data Mining, ICDM 2021, Auckland, New Zealand, December 7-10, 2021. pages 1156-1161, IEEE, 2021. [doi]
@inproceedings{KeLSDYZ21,
title = {Addressing Exposure Bias in Uplift Modeling for Large-scale Online Advertising},
author = {Wenwei Ke and Chuanren Liu and Xiangfu Shi and Yiqiao Dai and Philip S. Yu and Xiaoqiang Zhu},
year = {2021},
doi = {10.1109/ICDM51629.2021.00138},
url = {https://doi.org/10.1109/ICDM51629.2021.00138},
researchr = {https://researchr.org/publication/KeLSDYZ21},
cites = {0},
citedby = {0},
pages = {1156-1161},
booktitle = {IEEE International Conference on Data Mining, ICDM 2021, Auckland, New Zealand, December 7-10, 2021},
editor = {James Bailey 0001 and Pauli Miettinen and Yun Sing Koh and Dacheng Tao and Xindong Wu 0001},
publisher = {IEEE},
isbn = {978-1-6654-2398-4},
}