T. Tony Ke, Jiwoong Shin, Jungju Yu. A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning. Marketing Science, 42(6):1101-1124, November 2023. [doi]
@article{KeSY23,
title = {A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning},
author = {T. Tony Ke and Jiwoong Shin and Jungju Yu},
year = {2023},
month = {November},
doi = {10.1287/mksc.2022.1424},
url = {https://doi.org/10.1287/mksc.2022.1424},
researchr = {https://researchr.org/publication/KeSY23},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {42},
number = {6},
pages = {1101-1124},
}