Sources of Customer Role Learning During Self-Service Technology Encounters

Petranka Kelly, Jennifer Lawlor, Michael Mulvey. Sources of Customer Role Learning During Self-Service Technology Encounters. In Lorenzo Cantoni, Zheng Phil Xiang, editors, Information and Communication Technologies in Tourism 2013, ENTER 3013, Proceedings of the International Conference in Innsbruck, Austria, January 22-25, 2013. pages 326-338, Springer, 2013. [doi]

Authors

Petranka Kelly

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Jennifer Lawlor

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Michael Mulvey

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