The Power of Online Customer Reviews in Fashion E-Commerce - an Empirical Analysis across Categories and Brands

Jan Kemper. The Power of Online Customer Reviews in Fashion E-Commerce - an Empirical Analysis across Categories and Brands. In Isabel Ramos, Virpi Tuunainen, Helmut Krcmar, editors, 25th European Conference on Information Systems, ECIS 2017, GuimarĂ£es, Portugal, June 5-10, 2017. pages 29, 2017. [doi]

Abstract

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