Eeva Kettunen, Tiina Kemppainen, Matias Lievonen, Markus Makkonen, Lauri Frank, Tuomas Kari. Ideal Types of Online Shoppers - A Qualitative Analysis of Online Shopping Behavior. In 12th Mediterranean Conference on Information Systems, MCIS 2018, Corfu, Greece, 28-30 September 2018. pages 30, AISeL, 2018. [doi]
@inproceedings{KettunenKLMFK18,
title = {Ideal Types of Online Shoppers - A Qualitative Analysis of Online Shopping Behavior},
author = {Eeva Kettunen and Tiina Kemppainen and Matias Lievonen and Markus Makkonen and Lauri Frank and Tuomas Kari},
year = {2018},
url = {https://aisel.aisnet.org/mcis2018/30},
researchr = {https://researchr.org/publication/KettunenKLMFK18},
cites = {0},
citedby = {0},
pages = {30},
booktitle = {12th Mediterranean Conference on Information Systems, MCIS 2018, Corfu, Greece, 28-30 September 2018},
publisher = {AISeL},
}