Eeva Kettunen, Tiina Kemppainen, Matias Lievonen, Markus Makkonen, Lauri Frank, Tuomas Kari. Ideal Types of Online Shoppers - A Qualitative Analysis of Online Shopping Behavior. In 12th Mediterranean Conference on Information Systems, MCIS 2018, Corfu, Greece, 28-30 September 2018. pages 30, AISeL, 2018. [doi]
Abstract is missing.