The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites

Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker. The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites. Int. J. Electronic Commerce, 23(2):212-243, 2019. [doi]

Abstract

Abstract is missing.