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The Effect of Intrinsic and Extrinsic Motivations on Social Media Engagement and Customer Likelihood to Share Content on Facebook

Mohammad Hamdi Al Khasawneh, Shafig AL-Haddad, Mays Tahboub, Shahd T. Al Ouri, Dana A. Al Arabi, Leen Abu Sumaqa, Anmar A. Rihani. The Effect of Intrinsic and Extrinsic Motivations on Social Media Engagement and Customer Likelihood to Share Content on Facebook. IJCBPL, 12(1):1-24, 2022. [doi]

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