Developing and validating a comprehensive model of factors influencing consumer acceptance of SMS advertising: empirical evidence using SEM-PLS

Mohammad Hamdi Al Khasawneh, Ahmed Shuhaiber. Developing and validating a comprehensive model of factors influencing consumer acceptance of SMS advertising: empirical evidence using SEM-PLS. IJBIS, 27(3):298-330, 2018. [doi]

Abstract

Abstract is missing.