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Scoping Customer Relationship Management Strategy in HEI - Understanding Steps towards Alignment of Customer and Management Needs

B. Khashab, Stephen R. Gulliver, A. Alsoud, Markos Kyritsis. Scoping Customer Relationship Management Strategy in HEI - Understanding Steps towards Alignment of Customer and Management Needs. In Slimane Hammoudi, Leszek A. Maciaszek, José Cordeiro, editors, ICEIS 2014 - Proceedings of the 16th International Conference on Enterprise Information Systems, Volume 2, Lisbon, Portugal, 27-30 April, 2014. pages 267-274, SciTePress, 2014. [doi]

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B. Khashab

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Stephen R. Gulliver

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A. Alsoud

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Markos Kyritsis

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