B. Khashab, Stephen R. Gulliver, A. Alsoud, Markos Kyritsis. Scoping Customer Relationship Management Strategy in HEI - Understanding Steps towards Alignment of Customer and Management Needs. In Slimane Hammoudi, Leszek A. Maciaszek, José Cordeiro, editors, ICEIS 2014 - Proceedings of the 16th International Conference on Enterprise Information Systems, Volume 2, Lisbon, Portugal, 27-30 April, 2014. pages 267-274, SciTePress, 2014. [doi]
@inproceedings{KhashabGAK14,
title = {Scoping Customer Relationship Management Strategy in HEI - Understanding Steps towards Alignment of Customer and Management Needs},
author = {B. Khashab and Stephen R. Gulliver and A. Alsoud and Markos Kyritsis},
year = {2014},
doi = {10.5220/0004891002670274},
url = {http://dx.doi.org/10.5220/0004891002670274},
researchr = {https://researchr.org/publication/KhashabGAK14},
cites = {0},
citedby = {0},
pages = {267-274},
booktitle = {ICEIS 2014 - Proceedings of the 16th International Conference on Enterprise Information Systems, Volume 2, Lisbon, Portugal, 27-30 April, 2014},
editor = {Slimane Hammoudi and Leszek A. Maciaszek and José Cordeiro},
publisher = {SciTePress},
isbn = {978-989-758-028-4},
}