Hamid Khobzi, Raymond Yiu-Keung Lau, Terence Chun-Ho Cheung. Consumers' Sentiments and Popularity of Brand Posts in Social Media: The Moderating Role of Up-votes. In 50th Hawaii International Conference on System Sciences, HICSS 2017, Hilton Waikoloa Village, Hawaii, USA, January 4-7, 2017. pages 1-10, AIS Electronic Library (AISeL), 2017. [doi]
@inproceedings{KhobziLC17,
title = {Consumers' Sentiments and Popularity of Brand Posts in Social Media: The Moderating Role of Up-votes},
author = {Hamid Khobzi and Raymond Yiu-Keung Lau and Terence Chun-Ho Cheung},
year = {2017},
url = {http://aisel.aisnet.org/hicss-50/in/electronic_marketing/4},
researchr = {https://researchr.org/publication/KhobziLC17},
cites = {0},
citedby = {0},
pages = {1-10},
booktitle = {50th Hawaii International Conference on System Sciences, HICSS 2017, Hilton Waikoloa Village, Hawaii, USA, January 4-7, 2017},
publisher = {AIS Electronic Library (AISeL)},
}