Chung-Wha (Chloe) Ki, Tsz Ching Chow, Chunsheng Li. Bridging the Trust Gap in Influencer Marketing: Ways to Sustain Consumers' Trust and Assuage Their Distrust in the Social Media Influencer Landscape. International Journal of Human-Computer Interaction, 39(17):3445-3460, October 2023. [doi]
@article{KiCL23,
title = {Bridging the Trust Gap in Influencer Marketing: Ways to Sustain Consumers' Trust and Assuage Their Distrust in the Social Media Influencer Landscape},
author = {Chung-Wha (Chloe) Ki and Tsz Ching Chow and Chunsheng Li},
year = {2023},
month = {October},
doi = {10.1080/10447318.2022.2097785},
url = {https://doi.org/10.1080/10447318.2022.2097785},
researchr = {https://researchr.org/publication/KiCL23},
cites = {0},
citedby = {0},
journal = {International Journal of Human-Computer Interaction},
volume = {39},
number = {17},
pages = {3445-3460},
}