Bridging the Trust Gap in Influencer Marketing: Ways to Sustain Consumers' Trust and Assuage Their Distrust in the Social Media Influencer Landscape - researchr publication

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Chung-Wha (Chloe) Ki, Tsz Ching Chow, Chunsheng Li. Bridging the Trust Gap in Influencer Marketing: Ways to Sustain Consumers' Trust and Assuage Their Distrust in the Social Media Influencer Landscape. International Journal of Human-Computer Interaction, 39(17):3445-3460, October 2023. [doi]

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