Jeong Hee Kim, Kitae Bae, Jong-Youl Hong. Consumption Value System and Storytelling for Digital Advertising. In Rajendra Akerkar, Jason J. Jung, editors, Proceedings of the 9th International Conference on Web Intelligence, Mining and Semantics, WIMS 2019, Seoul, Republic of Korea, June 26-28, 2019. ACM, 2019. [doi]
Abstract is missing.