What Motivates People to Purchase Digital Items on Virtual Community Websites? The Desire for Online Self-Presentation

Hee-Woong Kim, Hock Chuan Chan, Atreyi Kankanhalli. What Motivates People to Purchase Digital Items on Virtual Community Websites? The Desire for Online Self-Presentation. Information Systems Research, 23(4):1232-1245, 2012. [doi]

Abstract

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